Mission Statement

To enable busy physicians to streamline their insurance billing process so that they can focus more of their energy into enhanced patient care. " PPJE envisions that The Automated Biller's will make the current mundane and tedious task of insurance billing for medical procedures quick and easy so that physicians are able to spend less time billing insurance companies and more time with their patients. By leveraging technology, the physician can save both time and money on their billing processes. Marketing Plan

The mission of the marketing team is to employ strategies to reach the target market. The sales mix includes:
• Developing the www.theautomatedbiller.com website with video presentations to detail the system and its operations
• Make an smaller exhibitions of The Automated Biller in major cities around the country demonstrating hands-on Automated Biller workshops
• Search joint venture with a marketing company capable to meet the major target market, all healthcare entities, to assist in bringing the Automated Biller into major medical markets nationwide

The current retail base price of the Automated Biller is $40,000; the marketing company will receive 50 percent of all sales for the next two fiscal years. Although this will reduce the potential profit of the Automated Biller, the marketing company can reach more effective markets with competitive costs. At the end of the 2 years, the Automated Biller can be bought back at 100 percent gross profits after it has reached major markets.

Finance Plan

The finance plan is based on the following assumptions:
• Capital investment is still needed to complete software development and to research possible new modules to the current system.
• The base cost of the Automated Biller is $40,000 which includes all software needed to run the entire billing system and the licenses for one user. However, each medical specialty will be required to purchase their own module to customize the needs of the individual practices. The list of prices is attached.
• These financial projection numbers are only for 2009; HBSGI is hoping to joint venture with a marketing company by January 2009 to get sales rolling quickly.
• These estimates are assuming the lowest possible profit under these sales conditions.